Matt Giegerich was intrigued by the new virtual platform that Doug Mack, the Founder of The Inception Company, wanted to bring to market. He knew that the world was changing, and that virtual technology was going to become more engrained in every business’ DNA, but he also saw the challenges of traditional virtual and its inability to meet all the demands of the future. After a 17-year career as the CEO of Ogilvy CommonHealth, he understood only too well the broad spectrum of meetings that life sciences companies conducted each year. Matt wanted to give them an opportunity to increase engagement by creating the experience of an in-person meeting delivered seamlessly to a remote audience.
A major pharmaceutical firm converted one of its two annual in-person sales meetings to the digital medium. Here’s how it went. Right now, many companies are scrambling to figure out the best ways to use technology to bring their people together not just for education but for meaningful interaction as well. However, some firms began