Case Study: Speaker Training

Client

Global Top 10 Pharmaceutical Manufacturer

Target Audience

HCPs – Dermatologists and Rheumatologists

  • 29 in total (25 on-wall, 4 off-wall)

Objective

Educate hard-to-access HCPs on:

  • Helping patients gain access to prescribed therapy by identifying available resources and services
  • Presenting new data effectively

Approach

  • Conducted (2) 3.5 hour Pando sessions on a Saturday to accommodate healthcare professionals’ schedules
  • Displayed client web portal on Microsoft Surface to demonstrate how to access and navigate online support tools
  • Used 5 Breakout sessions to create intimate groups and train speakers on how to use the slide deck to effectively communicate with patients
  • 6 in-studio presenters interacted with participants and remote Client Medical leads who were strategically positioned and displayed on the Pandorama wall to address any off-label questions/discussion.

Results

  • 97% of the KOLs strongly agreed that they felt comfortable and confident presenting the updated product presentation
  • 100% of the KOLs stated that the training via Pando either met or exceeded their expectations

ROI – compared to estimated cost of (2) in-person speaker training meetings

$ 22 k
Pando Cost
1 :1
Return on Investment
$ 300
Average Cost Per Pando Participant

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