Case Study: POA Meeting

Client

Top 20 Pharmaceutical Manufacturer

Target Audience

Nearly 2500 sales representatives across 5 different sales organizations

Objective

National Sales POA meeting to reflect on performance and behavioral objectives from the Spring POA, reinforce actions required for successful execution of brand strategy and apply training knowledge to drive market share growth.

Approach

6 Pando studio days were utilized rather than week long, in person meetings in Las Vegas, Dallas, Chicago, etc. in order to:

  • Avoid costly expenses such as airfare, hotel, and meals associated with live POA meeting
  • Minimize time out of territory and away from family
  • Ensure interactivity and engagement that is not available through traditional virtual meeting platforms

Results

In a survey completed by almost half of the sales, marketing, and training teams, 90% of marketers and trainers, and two-thirds of sales representatives want to see Pando used for future meetings.

ROI Summary

(Compared to Estimated cost of $4 Million For A WEEK LONG Live Meeting)
$ 0 k
Pando cost for 6 STUDIO days of training
0 :1
Return on investment
$ 0
Average cost per Pando participant

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