Case Study: Market Access Value Proposition Slide Deck Training

Client

Top 20 Pharmaceutical Company

Target Audience

45 Account Managers plus 70 Market Access/Brand Colleagues

Objective

  • Review Market Access Strategy of new product, pre-approval and status of scientific customer engagements to date
  • Demonstrate what great looks like: 4 Account Managers presented pre-approval slide deck
  • Apply training and best practices to enhance customer education that will drive future access for new product

Approach

  • Strategically placed 31 On-Wall Participants in the center of the Pando video wall and utilized the real estate of the side screens to vividly display logo/graphic selected by the Market Access team
  • Captured audience attention at the opening of the program with fun, energetic music track followed by moving ‘Mission Control’ themed video
  • Mixed in novelty and content related polling questions to combine fun with learning and contribute to participant engagement
  • Program timing specifically selected to include participation from all regions/time zones

 1 Pando studio day was utilized rather than a 1-2 day, in-person meeting to:

  • Avoid costly expenses such as airfare, hotel, and meals associated with live training meeting
  • Minimize time away from customer engagements and family
  • Ensure interactivity and engagement not available through traditional virtual platforms

Results

50 %
of account managers said Pando met its objectives and is a good platform for future training events
50 %
of participants felt more confident in presenting slide deck post-PANDO
“Much smarter way to have a meeting than flying folks in, booking hotels etc."
- On-Wall Participant

Related Articles

Case Study: Sales Education (Clinical Trial Updates)

180 Lung Cancer Franchise Sales Representatives were educated on the latest clinical data and treatment advances in lung cancer. Remote participants were able to engage with a multidisciplinary panel of KOLs via a live, interactive format versus previously used radio programs and pre-recorded web programs.

Read More »

Shaun Urban Selected by PM360 as One of the Elite 100

FAIRFIELD, N.J., May 16, 2019 — The Inception Company, a technology-driven engagement products and services company, is proud to announce that Shaun Urban, President, has been selected as one of the 2019 PM360ELITE 100 in the Transformational Leader category. The PM360 ELITE, standing for Exceptional • Leaders • Innovators • Transformers • Entrepreneurs, represent the most influential people in the healthcare industry

Read More »

Inception Digital is now The Inception Company

New Name and Identity Integrates the Company’s History with its Future Fairfield, NJ. April 24, 2019 Inception Digital, a leading provider of video production, interactive visual solutions, broadcast and webcast platforms for virtual meetings and audiovisual/meeting support, announced today the launch of a new corporate brand identity and name.  The organization will now be known

Read More »

Experience Pando™ for Yourself

Join us for a live Pando meeting on April 2nd As the need to collaborate with diverse audiences across the globe increases, along with the challenges of travel and schedules, the need for virtual meetings increases as well. Yet, for many, traditional virtual meeting solutions do not provide the depth of engagement or interaction required

Read More »

The Inception Company Partners with WEGO Health to Launch a Virtual Patient Collaboration Platform via Pando™

“Patient Co-Lab” Enables Life Sciences Companies to Host Live, Interactive Patient Summits with Advocates and Thought Leaders Across Hundreds of Health Conditions Fairfield, NJ.  (March 19, 2019) The Inception Company, a technology-driven production company, and WEGO Health, the premiere network of patient opinion leaders and health influencers, today announced the launch of “Patient Co-Lab”. Patient

Read More »

PharmaVoice – A New Beginning: The Future of Global Communications

A Conversation with Matt Giegerich and Shaun Urban When two veteran healthcare advertising executives decide to rejoin forces, the natural — and expected — assumption is that they would launch a new, differentiated, potentially funky, boutique-type communications agency. Well, Matt Giegerich and Shaun Urban are doing anything but the expected. Their new venture is still differentiated, funky, boutique-ish, and communications-oriented, but far afield from their healthcare

Read More »